/* ==========================================================================
   eXponencial online — LP "Você já pagou por esse lead"
   ========================================================================== */

:root {
  --vermelho: #c4161c;
  --vermelho-escuro: #9c1116;
  --vermelho-claro: #e8242b;
  --preto: #0e0e10;
  --preto-2: #17171a;
  --grafite: #2a2a2f;
  --cinza: #6b6b73;
  --cinza-claro: #f4f4f6;
  --branco: #ffffff;

  --serif: "Playfair Display", Georgia, "Times New Roman", serif;
  --sans: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Arial, sans-serif;

  --wrap: 1120px;
  --raio: 14px;
  --sombra: 0 18px 45px rgba(0, 0, 0, .14);
}

* { box-sizing: border-box; }

html {
  scroll-behavior: smooth;
  -webkit-text-size-adjust: 100%;
}

body {
  margin: 0;
  font-family: var(--sans);
  font-size: 17px;
  line-height: 1.65;
  color: var(--preto);
  background: var(--branco);
  overflow-x: hidden;
}

img { max-width: 100%; height: auto; display: block; }

p { margin: 0 0 1.1em; }

a { color: inherit; }

.wrap {
  width: 100%;
  max-width: var(--wrap);
  margin: 0 auto;
  padding: 0 24px;
}

.narrow { max-width: 760px; margin-left: auto; margin-right: auto; }

.accent { color: var(--vermelho-claro); }

.skip-link {
  position: absolute;
  left: -9999px;
  top: 0;
  background: var(--vermelho);
  color: #fff;
  padding: 12px 18px;
  z-index: 100;
}
.skip-link:focus { left: 0; }

:focus-visible {
  outline: 3px solid var(--vermelho-claro);
  outline-offset: 3px;
}

/* ---------- Topbar ---------------------------------------------------- */

.topbar {
  position: sticky;
  top: 0;
  z-index: 50;
  background: rgba(14, 14, 16, .92);
  backdrop-filter: blur(10px);
  border-bottom: 1px solid rgba(255, 255, 255, .08);
}

.topbar__inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 16px;
  min-height: 68px;
}

.topbar__logo img { width: 168px; }

/* ---------- Botões ---------------------------------------------------- */

.btn {
  display: inline-block;
  font-family: var(--sans);
  font-weight: 700;
  font-size: 16px;
  line-height: 1.25;
  text-decoration: none;
  text-align: center;
  border: 0;
  border-radius: 999px;
  padding: 14px 26px;
  cursor: pointer;
  transition: transform .15s ease, box-shadow .15s ease, background-color .15s ease;
}

.btn--primary {
  background: var(--vermelho);
  color: #fff;
  box-shadow: 0 10px 28px rgba(196, 22, 28, .35);
}
.btn--primary:hover {
  background: var(--vermelho-claro);
  transform: translateY(-2px);
}
.btn--primary:active { transform: translateY(0); }

.btn--sm { padding: 10px 18px; font-size: 14px; }
.btn--lg { padding: 18px 34px; font-size: 18px; }
.btn--block { display: block; width: 100%; }

/* ---------- Hero ------------------------------------------------------ */

.hero {
  position: relative;
  background: var(--preto);
  color: #fff;
  padding: 84px 0 96px;
  overflow: hidden;
}

.hero__glow {
  position: absolute;
  inset: auto auto -40% -20%;
  width: 720px;
  height: 720px;
  max-width: 120%;
  background: radial-gradient(circle, rgba(196, 22, 28, .45) 0%, rgba(196, 22, 28, 0) 62%);
  pointer-events: none;
}

.hero__inner { position: relative; max-width: 880px; }

.eyebrow {
  display: inline-block;
  font-size: 13px;
  font-weight: 700;
  letter-spacing: .16em;
  text-transform: uppercase;
  color: var(--vermelho-claro);
  border: 1px solid rgba(232, 36, 43, .45);
  border-radius: 999px;
  padding: 7px 16px;
  margin: 0 0 26px;
}

.hero__title {
  font-family: var(--serif);
  font-weight: 700;
  font-size: clamp(2.3rem, 6.2vw, 4.1rem);
  line-height: 1.08;
  letter-spacing: -.02em;
  margin: 0 0 28px;
}

.hero__lead {
  font-size: clamp(1.05rem, 2.1vw, 1.22rem);
  color: rgba(255, 255, 255, .82);
  max-width: 720px;
}

.hero__actions { margin: 34px 0 0; }

.hero__stats {
  display: flex;
  flex-wrap: wrap;
  gap: 14px 44px;
  list-style: none;
  margin: 52px 0 0;
  padding: 26px 0 0;
  border-top: 1px solid rgba(255, 255, 255, .12);
}
.hero__stats li { display: flex; flex-direction: column; }
.hero__stats strong {
  font-family: var(--serif);
  font-size: 1.9rem;
  line-height: 1.1;
  color: #fff;
}
.hero__stats span {
  font-size: 13.5px;
  color: rgba(255, 255, 255, .6);
}

/* ---------- Seções ---------------------------------------------------- */

.sec { padding: 92px 0; }
.sec--tight { padding-top: 0; }

.sec--light { background: var(--branco); }
.sec--light + .sec--light { border-top: 0; }

.sec--dark { background: var(--preto); color: #fff; }
.sec--dark p { color: rgba(255, 255, 255, .82); }

.sec--red {
  background: linear-gradient(160deg, var(--vermelho) 0%, var(--vermelho-escuro) 100%);
  color: #fff;
}
.sec--red p { color: rgba(255, 255, 255, .92); }

.sec__title {
  font-family: var(--serif);
  font-weight: 700;
  font-size: clamp(1.75rem, 4.2vw, 2.8rem);
  line-height: 1.18;
  letter-spacing: -.015em;
  margin: 0 0 18px;
  text-align: center;
}
.sec__title--left { text-align: left; }

.sec__sub {
  text-align: center;
  font-size: 1.12rem;
  color: var(--cinza);
  max-width: 680px;
  margin: 0 auto 44px;
}
.sec--dark .sec__sub, .sec--red .sec__sub { color: rgba(255, 255, 255, .72); }

.sec__title + .cols,
.sec__title + .versus,
.sec__title + .perfis,
.sec__title + .numeros,
.sec__title + .passos,
.sec__title + .stack,
.sec__title + .narrow,
.sec__title + .exemplo,
.sec__title + .direcoes { margin-top: 46px; }

.big-line {
  font-family: var(--serif);
  font-size: clamp(1.3rem, 2.8vw, 1.75rem);
  line-height: 1.32;
  color: inherit;
}
.sec--dark .big-line, .sec--red .big-line { color: #fff; }

.pull {
  font-size: 1.12rem;
  font-weight: 600;
  border-left: 4px solid var(--vermelho);
  padding-left: 18px;
  margin-top: 28px;
}

.closer {
  max-width: 760px;
  margin: 54px auto 0;
  text-align: center;
  font-size: clamp(1.1rem, 2.4vw, 1.35rem);
  line-height: 1.5;
  font-family: var(--serif);
}
.closer--dark { color: var(--preto); }

.quote {
  margin: 26px 0;
  padding: 24px 28px;
  border-left: 4px solid var(--vermelho);
  background: rgba(255, 255, 255, .05);
  border-radius: 0 var(--raio) var(--raio) 0;
  font-family: var(--serif);
  font-size: clamp(1.15rem, 2.6vw, 1.5rem);
  line-height: 1.35;
  color: #fff;
}
.quote--light {
  background: var(--cinza-claro);
  color: var(--preto);
}

/* ---------- Layout de duas colunas ------------------------------------ */

.cols {
  display: grid;
  grid-template-columns: 1.15fr .85fr;
  gap: 56px;
  align-items: start;
}
.cols__text > :last-child { margin-bottom: 0; }

/* ---------- Timeline de esfriamento ----------------------------------- */

.decay {
  list-style: none;
  margin: 0;
  padding: 28px;
  background: var(--cinza-claro);
  border-radius: var(--raio);
  counter-reset: decay;
}
.sec--dark .decay { background: var(--preto-2); }

.decay li {
  position: relative;
  padding: 0 0 20px 30px;
  font-weight: 600;
  color: var(--preto);
}
.decay li::before {
  content: "";
  position: absolute;
  left: 4px;
  top: 9px;
  width: 9px;
  height: 9px;
  border-radius: 50%;
  background: var(--vermelho);
}
.decay li::after {
  content: "";
  position: absolute;
  left: 8px;
  top: 20px;
  bottom: 0;
  width: 1px;
  background: rgba(0, 0, 0, .14);
}
.decay li:last-child { padding-bottom: 0; }
.decay li:last-child::after { display: none; }

.decay li:nth-child(2) { opacity: .92; }
.decay li:nth-child(3) { opacity: .82; }
.decay li:nth-child(4) { opacity: .72; }
.decay li:nth-child(5) { opacity: .62; }

.decay__end {
  opacity: 1 !important;
  font-weight: 700;
  color: var(--vermelho) !important;
}
.decay__end::before { background: var(--preto); }

/* ---------- Fluxo numerado (radar) ------------------------------------ */

.flow {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  gap: 10px;
}
.flow li {
  display: flex;
  align-items: center;
  gap: 14px;
  padding: 16px 20px;
  border: 1px solid rgba(255, 255, 255, .14);
  border-radius: var(--raio);
  background: var(--preto-2);
  font-weight: 600;
  color: #fff;
}
.flow li span {
  font-family: var(--serif);
  font-size: 1.05rem;
  color: var(--vermelho-claro);
  min-width: 26px;
}

/* ---------- Perfis ---------------------------------------------------- */

.perfis {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 14px;
}
.perfis li {
  background: var(--cinza-claro);
  border: 1px solid #e6e6ea;
  border-left: 4px solid var(--vermelho);
  border-radius: var(--raio);
  padding: 20px 22px;
  font-weight: 500;
  transition: transform .15s ease, box-shadow .15s ease;
}
.perfis li:hover {
  transform: translateY(-3px);
  box-shadow: var(--sombra);
}

/* ---------- Números --------------------------------------------------- */

.numeros {
  list-style: none;
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: 16px;
  margin: 0 0 48px;
  padding: 0;
}
.numeros li {
  font-family: var(--serif);
  font-size: clamp(1.7rem, 5vw, 2.9rem);
  font-weight: 700;
  line-height: 1;
  padding: 22px 30px;
  border: 1px solid rgba(255, 255, 255, .35);
  border-radius: var(--raio);
  background: rgba(0, 0, 0, .12);
}

/* ---------- Antes x Depois -------------------------------------------- */

.versus {
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  gap: 24px;
  align-items: center;
}

.versus__card {
  border-radius: var(--raio);
  padding: 28px 28px 32px;
  height: 100%;
}
.versus__card h3 {
  font-size: 14px;
  font-weight: 700;
  letter-spacing: .1em;
  text-transform: uppercase;
  margin: 0 0 18px;
}
.versus__card ol {
  margin: 0;
  padding-left: 20px;
}
.versus__card li {
  padding: 5px 0;
  font-weight: 500;
}

.versus__card--old {
  background: var(--cinza-claro);
  border: 1px solid #e6e6ea;
  color: var(--cinza);
}
.versus__card--old h3 { color: var(--cinza); }
.versus__card--old .is-bad {
  color: var(--vermelho);
  font-weight: 700;
}

.versus__card--new {
  background: var(--preto);
  color: #fff;
  border: 1px solid var(--grafite);
  box-shadow: var(--sombra);
}
.versus__card--new h3 { color: var(--vermelho-claro); }
.versus__card--new .is-good {
  color: var(--vermelho-claro);
  font-weight: 700;
}

.versus__arrow {
  font-size: 2rem;
  color: var(--vermelho);
  font-weight: 700;
}

/* ---------- Passos ---------------------------------------------------- */

.passos {
  list-style: none;
  margin: 0 0 52px;
  padding: 0;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 18px;
}
.passos li {
  background: var(--preto-2);
  border: 1px solid rgba(255, 255, 255, .1);
  border-radius: var(--raio);
  padding: 26px 24px;
}
.passos__n {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 42px;
  height: 42px;
  border-radius: 50%;
  background: var(--vermelho);
  color: #fff;
  font-family: var(--serif);
  font-size: 1.25rem;
  font-weight: 700;
  margin-bottom: 16px;
}
.passos p { margin: 0; font-size: 15.5px; }

/* ---------- Exemplo Alphaville ---------------------------------------- */

.exemplo {
  display: grid;
  grid-template-columns: .85fr 1.15fr;
  gap: 48px;
  align-items: start;
}

.imovel {
  background: var(--preto);
  color: #fff;
  border-radius: var(--raio);
  padding: 32px;
  box-shadow: var(--sombra);
  position: sticky;
  top: 92px;
}
.imovel__tag {
  font-size: 12px;
  font-weight: 700;
  letter-spacing: .14em;
  text-transform: uppercase;
  color: var(--vermelho-claro);
  margin: 0 0 12px;
}
.imovel__preco {
  font-family: var(--serif);
  font-size: clamp(1.9rem, 4vw, 2.5rem);
  line-height: 1;
  margin: 0 0 20px;
}
.imovel__specs {
  list-style: none;
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  margin: 0 0 26px;
  padding: 0;
}
.imovel__specs li {
  font-size: 14px;
  font-weight: 600;
  padding: 7px 14px;
  border: 1px solid rgba(255, 255, 255, .22);
  border-radius: 999px;
}
.imovel__base {
  border-top: 1px solid rgba(255, 255, 255, .14);
  padding-top: 20px;
  display: flex;
  flex-direction: column;
}
.imovel__base strong {
  font-family: var(--serif);
  font-size: 2.1rem;
  line-height: 1.1;
  color: var(--vermelho-claro);
}
.imovel__base span { font-size: 14px; color: rgba(255, 255, 255, .65); }

.criterios__lista {
  list-style: none;
  margin: 26px 0;
  padding: 0;
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 10px;
}
.criterios__lista li {
  position: relative;
  padding-left: 26px;
  font-weight: 500;
}
.criterios__lista li::before {
  content: "✓";
  position: absolute;
  left: 0;
  top: 0;
  color: var(--vermelho);
  font-weight: 700;
}

/* ---------- Duas direções --------------------------------------------- */

.direcoes {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 20px;
  margin-top: 40px;
}
.direcoes__card {
  background: var(--preto-2);
  border: 1px solid rgba(255, 255, 255, .1);
  border-radius: var(--raio);
  padding: 32px;
  text-align: center;
}
.direcoes__icone {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 54px;
  height: 54px;
  border-radius: 50%;
  background: rgba(196, 22, 28, .18);
  color: var(--vermelho-claro);
  font-size: 1.6rem;
  margin-bottom: 14px;
}
.direcoes__card h3 {
  font-family: var(--serif);
  font-size: 1.4rem;
  margin: 0 0 6px;
  color: #fff;
}
.direcoes__card p { margin: 0; }

/* ---------- Stack de mídia -------------------------------------------- */

.stack {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 12px;
}
.stack li {
  padding: 18px 22px;
  background: var(--cinza-claro);
  border-radius: var(--raio);
  border: 1px solid #e6e6ea;
}
.stack strong { color: var(--vermelho); }

/* ---------- CTA final + formulário ------------------------------------ */

.cta { position: relative; overflow: hidden; scroll-margin-top: 80px; }
.cta .hero__glow { inset: -30% -25% auto auto; }

.cta__inner {
  position: relative;
  display: grid;
  grid-template-columns: 1.05fr .95fr;
  gap: 56px;
  align-items: start;
}

.form {
  background: #fff;
  color: var(--preto);
  border-radius: 20px;
  padding: 34px;
  box-shadow: 0 26px 70px rgba(0, 0, 0, .45);
}
.form__titulo {
  font-family: var(--serif);
  font-size: 1.35rem;
  line-height: 1.25;
  margin: 0 0 24px;
}

.campo { display: block; margin-bottom: 16px; }
.campo > span {
  display: block;
  font-size: 13.5px;
  font-weight: 600;
  margin-bottom: 6px;
}
.campo input,
.campo select {
  width: 100%;
  font-family: var(--sans);
  font-size: 16px;
  color: var(--preto);
  background: #fff;
  padding: 13px 15px;
  border: 1px solid #d7d7dd;
  border-radius: 10px;
  transition: border-color .15s ease, box-shadow .15s ease;
}
.campo input:focus,
.campo select:focus {
  outline: none;
  border-color: var(--vermelho);
  box-shadow: 0 0 0 3px rgba(196, 22, 28, .14);
}
.campo input::placeholder { color: #a9a9b2; }
.campo input:user-invalid,
.campo select:user-invalid { border-color: var(--vermelho); }

.form .btn { margin-top: 10px; }

.form .form__nota {
  margin: 16px 0 0;
  font-size: 13px;
  line-height: 1.5;
  color: var(--cinza);
  text-align: center;
}
.form .form__nota.is-ok { color: #16794a; font-weight: 600; }
.form .form__nota.is-erro { color: var(--vermelho); font-weight: 600; }

/* ---------- Rodapé ---------------------------------------------------- */

.rodape {
  background: #08080a;
  color: rgba(255, 255, 255, .6);
  padding: 52px 0 40px;
  text-align: center;
}
.rodape__logo { width: 190px; margin: 0 auto 18px; }
.rodape__texto { margin: 0 0 8px; font-size: 15px; }
.rodape__copy { margin: 0; font-size: 13px; color: rgba(255, 255, 255, .38); }

/* ==========================================================================
   Responsivo
   ========================================================================== */

@media (max-width: 960px) {
  .cols,
  .exemplo,
  .cta__inner { grid-template-columns: 1fr; gap: 36px; }

  .perfis { grid-template-columns: repeat(2, 1fr); }
  .passos { grid-template-columns: repeat(2, 1fr); }

  .versus { grid-template-columns: 1fr; }
  .versus__arrow { transform: rotate(90deg); text-align: center; }

  .imovel { position: static; }
}

@media (max-width: 620px) {
  body { font-size: 16px; }

  .sec { padding: 64px 0; }
  .hero { padding: 60px 0 68px; }

  .wrap { padding: 0 18px; }

  .topbar__logo img { width: 132px; }
  .topbar__cta { padding: 9px 14px; font-size: 13px; }

  .perfis,
  .passos,
  .stack,
  .direcoes,
  .criterios__lista { grid-template-columns: 1fr; }

  .hero__stats { gap: 18px 28px; }
  .hero__stats strong { font-size: 1.6rem; }

  .numeros li { padding: 16px 20px; }

  .form { padding: 26px 20px; }
  .btn--lg { font-size: 16px; padding: 16px 22px; }
  .form .btn { line-height: 1.35; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  * { transition: none !important; }
}